We are driven by the desire to facilitate change that creates
- Increased Livelihood Opportunities among traditional communities, artists and crafts people;
- Inclusive Growth through creative industries, responsible tourism and best practices;
- Social Cohesion and Communal Harmony through our cross-sector participation and engagement in our activities and festivals;
- Conservation of Rajasthan's historic environment and traditional arts, crafts, knowledge & living culture - the region's primary USP and its historic platform for social integration and harmony.
Our primary focus is on the large number of people in rural Rajasthan and its urban settlements who have traditional values, arts, crafts and knowledge and struggle for life security and dignity in today's fast changing world.
We address issues of poverty and marginalisation.
We use creativity and skills to generate new opportunities for livelihood and creates demand for inherited skills and traditional knowledge.